our story
Once upon a time, in the bustling neighbourhood of Yishun, Singapore, a visionary named Aixin grew up amidst the urban landscape, surrounded by a community that struggled with limited land for agriculture. Despite the vibrant city life, the scarcity of space for cultivating essential crops like rice left a lasting impression on Aixin's mind.
Meanwhile, Aixin's connection with his extended family in Punjab, India, who were seasoned rice farmers and millers blessed with vast, flourishing fields, provided him with a contrasting yet inspiring view of agriculture. Witnessing the abundance and the significance of rice cultivation in ensuring food security, a spark ignited within Aixin.
Driven by a profound concern for his fellow citizens and a desire to address global food insecurities, Aixin embarked on a mission to bridge the gap between scarcity and abundance. Drawing from his family's legacy and guided by an unwavering commitment to create a positive impact, he envisioned a brand of rice that would transcend boundaries, reaching every corner of the world.
Thus, ISTANA Royal Rice was born; a testament to Aixin's unwavering determination and the fusion of his upbringing in Singapore with the agricultural roots of his Indian heritage. ISTANA, meaning "palace" in several languages, symbolised the aspiration for everyone to have access to quality rice, akin to a royal feast, regardless of their circumstances.
Aixin envisioned ISTANA Royal Rice not just as a product but as a beacon of hope, a symbol of sustenance, and a catalyst for change. The brand was founded on the belief that no one should ever endure the pangs of hunger, and that access to wholesome, nourishing rice should be a fundamental right.
Yet, behind every great vision lies the creative mastery of a kindred spirit. Enter Livia, a cherished friend, longtime colleague, and a maestro of artistic brilliance. While our founder paved the path for nourishment, Livia, with her paintbrush as her wand, wove the tapestry of cultural allure and aesthetic finesse onto the canvas of ISTANA Royal Rice's packaging.
Recognising the diversity and richness of Asian heritage, she painstakingly crafted designs that resonated deeply with the heart and soul of every customer. Each stroke, infused with passion and dedication, mirrored the essence of Asia's vibrant tapestry, ensuring that beyond a staple, ISTANA Royal Rice became a cherished cultural emblem on every dining table.
Through innovative farming practices, ethical sourcing, and a commitment to sustainability, ISTANA Royal Rice flourished. It became more than a staple; it became a lifeline for communities globally, supporting local farmers and ensuring that no empty stomach went unnoticed.
With each grain cultivated with care, ISTANA Royal Rice transformed into a symbol of unity, compassion, and resilience. Aixin's journey from the urban landscape of Yishun to the expansive rice fields in India, Thailand, Cambodia and Indonesia encapsulated the story of a visionary who dared to dream of a world where no one would ever have to sleep hungry.
And as ISTANA Royal Rice continues to spread its aroma of hope and nourishment, it remains a testament to one person's dedication to creating a lasting impact: one grain at a time!
